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Join date: Apr 3, 2022

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Total Conversions column in AdWords. Monitoring your cross-device conversions will help you understand the role and value that each device plays in getting those company employee list conversions. This relatively new column can give you the data you need to tighten and strengthen your campaigns and make better advertising decisions. To access the Estimated Total Conversions column, you need to do two things: 1) Install AdWords Conversion Tracking on your website and 2) Have enough conversions in your account. Google doesn't tell you how many conversions are enough to meet its needs; however, you will know when the data magically appears.

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